Marketing and Sales Education Center

Can Blog Posts Be Too Similar?

Posted on Fri, May 10, 2013

Many traditional marketers are concerned that when it comes to writing blog articles the content has to be considerably different among the. They worry that too much repetition in the same theme is detrimental to their brand.  They ask: "Doesn't this week's post seem too similar to that post we did a few weeks ago?". Sometimes marketers are so close to these products that they are afraid of repeating themselves and ask for suggestions to help the posts stand out a little more. For example, a business has two brand names for the same product; a suggestion is adding the product name in the blog title and throughout the blog to differentiate it.  Otherwise, it will remain essentially the same blog, and that is fine in this instance.

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Tags: blogging, Inbound Marketing

Business Blogging 101 – Easy Content Generation Ideas

Posted on Mon, Feb 11, 2013

If you've been doing even a little reading about internet marketing and blogging in particular, you have no doubt heard the term "CONTENT IS KING".  This means that the content of your blog is what will get you found on internet searches.  If we follow this train of thought, then it means your blog should have content that your customers are searching for.  In other words, content that they will find useful.

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Tags: blogging, marketing on a shoestring budget, Inbound Marketing

What Value Does Hubspot’s Prospect Tracking Tool Have?

Posted on Mon, Dec 03, 2012

For new Hubspot users the Prospect Tracking Tool may not seem to have a lot of value as the tool only gets down to the Internet Service Provider level.  For example, when a prospect logs in at a location other than the office, it is probably going to log their visit as Verizon, Sympatico HSE or Starbucks.  You may not be sure what you can do with that information or even if it has any value at all.  It can be pretty vague.

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Tags: Inbound Marketing, Lead Generation, Prospect Tracking

4 Ways Google SEO Changes Will Change B2B Internet Marketing

Posted on Fri, Nov 16, 2012

Recently, Google completely transformed the world of SEO tactics. Many B2B marketers are still under the impression that if they optimize all of the pages on their website with as many keywords as possible, that will drive traffic to their website and improve their search engine ranking.  While this was true at one time, trying to get Google's attention at the expense of focusing on what your audience wants is no longer a viable internet marketing strategy.  Google has made it this way.  Today, successful marketers will need to create remarkable content targeted to their audience and their marketing personas. In fact, some are now starting to refer to SEO (Search Engine Optimization) with the new term CEO (Customer Experience Optimization).

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Tags: SEO, Inbound Marketing, digital marketing

How Many Ways Are There to Increase Your Business?

Posted on Fri, Nov 09, 2012

Many business owners think there are a whole host of ways to increase business and fuel their growth. Some thnk that having a great product is the only thing you need. If you build a better moustrap they will come. That may work for Apple, but more often than not, that strategy fails.

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Tags: Strategic Account Management, blogging, marketing on a shoestring budget, Inbound Marketing, marketing with limited resources, Key Accounts

4 Lessons From Zellers on Marketing on a Shoestring Budget

Posted on Tue, Oct 23, 2012

Sometimes, desperate times call for desperate measures.  That was the dilemma Zeller's, a Canadian discount retailer, found itself in last year.  Zeller's had just announced that it was going out of business and had sold many of its store leases to U.S. giant Target.  Zeller's found itself trying to sell much of its inventory with very little marketing budget.  Faced with a very restricted budget - $400,000 vs. the $20 million marketing budget of other big retailers - Zeller's could not do the traditional TV, radio and print advertising campaigns for its final pitch.  It still had to continue to sell product for months to come and do so profitably.

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Tags: blogging, marketing on a shoestring budget, Inbound Marketing, marketing with limited resources, digital marketing, Social Media

From the Haiku Corner: Inbound Marketing Struggles

Posted on Fri, Oct 12, 2012

It seems some of our staff have become enamoured with haiku poems, to the point that almost everything they write (texts, emails, notes) is in the form of a haiku.  Since we are all about going with mother nature and that with this staff member in particular, resistance is futile, we will be assimilated, we have decided to start a new feature "From the Haiku Corner" to allow our staff to pursue this creative outlet.

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Tags: Inbound Marketing, Haiku Corner

3 Ways Inbound Marketing Can Help Pharma Contract Service Providers

Posted on Tue, Oct 09, 2012

Expiring patents for best-selling cardiovascular drugs, including Bristol-Myers Squibb and Sanofi's anti-clotting drug Plavix and Pfizer's cholesterol-lowering treatment Lipitor, have left drug makers scrambling for next-generation replacements.  The patent losses could reduce sales of cardiovascular drugs to $60 billion by 2017 from $83 billion in 2011, according to analysts' forecasts.  In Reuter's article "Big bets aim to jolt heart drug sales back to life", it was reported that "big pharma" hopes a new generation of drugs can replace the cardiovascular drugs that are coming off patent.  Recent product launches have achieved less than expected results and new heart medicines still in clinical testing represent some of the biggest gambles ever made by these industry leading companies.

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Tags: Closed Loop Marketing, Online Marketing, Inbound Marketing

3 Lessons Pharmaceutical Contract Services Providers Can Learn From Steve Jobs

Posted on Fri, Sep 07, 2012

Recently, I read Walter Isaacson's biography of Steve Jobs.  For those of you who have been living in a cave over the last 30 years, Steve Jobs is the visionary co-founder and eventual CEO of Apple.  He was also CEO of Pixar, a Computer Generated Imagery (CGI) production company. Both of these companies changed the way we viewed computers, technology and computer generated movies.  Both Apple and Pixar created a superior user experience and they weren't afraid to push the envelope on new technology; they developed products that consumers didn't even know they wanted or needed.

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Tags: Closed Loop Marketing, Online Marketing, Inbound Marketing

Top 5 On-Page Website Optimization Tips

Posted on Wed, Aug 01, 2012

If you want to increase web traffic for your company's website, search engine optimization practices are still an integral tool to achieve this.  Although the latest Google algorithm changes suggest that you design your website for visitors and not for the sake of search engines, Search Engine Optimization (SEO) is still important to pursue.  It is worthwhile to spend some time on optimizing your website in an effort to fine tune it to ensure you are promoting the content on your website so that it attracts the right kind of visitors.

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Tags: Closed Loop Marketing, Online Marketing, Inbound Marketing