Four Pillars of Inbound Marketing:

Inbound marketing is defined as a marketing strategy that focuses on getting found by customers; in a sense, creating a relationship with customers and earning their trust, allowing you to create a brand for your business and differentiating you from your competitors.

Get Found: Drive Traffic to Your Site

Convert Traffic Into Leads

Convert Leads Into Customers

Analyze Your Results and Optimize

SEO

Whitepapers, eBooks

Nurture Your Leads

Review Traffic Results

Web pages

Landing pages

Webinars, case studies, free trials, demos

Evaluate Content Performance

Blog posts

Calls-to-Action

 

Adjust, Adapt, Repeat Successes

Why is it better than Traditional Marketing?

Inbound marketing contrasts with traditional "outbound" marketing, in which businesses push their messages at consumers. With techniques that include direct mail, telemarketing and trade shows, outbound marketing has become less effective over time as buyers have behaviourally and technologically tuned these interruptive campaigns out, such as PVR, spam filters, ‘do-not-call’ lists.  Inbound Marketing Allows Your Business To:

  • Generate 40% more leads

  • Increase new business revenue by 30% or more

  • Diversify your customer base and markets you serve

  • Reduce your overall marketing budget by decreasing reliance on expensive outbound marketing programs

  • Gain cost-effective access to new large global clients

  • Create a community of followers on social media through Twitter, LinkedIn and Facebook

 

Essential Guide to Internet Marketing

Why Inbound Marketing is So Important:

  • Today, over 98% of business-to-business buyers start in Google search

  • Inbound marketing channels deliver dramatically lower cost per sales lead than outbound marketing channels. 

  • Companies who spend more than 50% of their lead generation budget on inbound marketing channels report a significantly lower cost per sales lead than those who spend 50% or more of their budgets on outbound marketing channels

  • Inbound marketing dominated organizations experience a 60% lower cost per lead than outbound marketing dominated organizations

  • By integrating Inbound marketing techniques with more traditional outbound marketing techniques, you can lower your overall marketing spend over time

  • It transforms the selling process from a features and benefits approach to a consultative customer-focused approach that immediately centers the attention of the selling interaction on how to best satisfy the customer’s needs

  • When fully adopted, this approach and if fully adopted, could provide your company with a leg up on the competition and elevate its position as a global leader in the markets you serve