Mark Fidelman wrote an op/ed piece on Forbes.com titled Salesforce.com's New Social Strategy is Brilliant, Here's Why that I thought was very relevant to how sales professionals will develop new business leads and interact with their customers. It is a given that social media has transformed how we interact with each other - not just communicate. It is now about open and free flowing information exchange. Those companies that do not adapt to open exchanges of information with their prospects and customers face being left behind by their competition.
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Tags: Strategic Account Management, Marketing Automation, Closed Loop Marketing
