--- title: Marketing Tips | Selling Strategies | How to Grow Your Business | digital marketing description: digital marketing | Explore the business blog to learn how we can help you develop innovative internet marketing and selling strategies that will transform your business --- [![EvenStar Logo](https://www.evenstarmarketing.com/hubfs/EvenStar%20Logo%20No%20Tag%20Vector.svg)](https://www-evenstarmarketing-com.sandbox.hs-sites.com) - [Business Solutions](https://www.evenstarmarketing.com/business-solutions-evenstar-marketing-services) - [Strategic Consulting](https://www.evenstarmarketing.com/strategic-consulting) - [Coaching and Development](https://www.evenstarmarketing.com/coaching-and-development) - [Sales and Marketing Integration](https://www.evenstarmarketing.com/sales-and-marketing-integration) - [Resources](https://www.evenstarmarketing.com/sales-management-resources) - [Blog](https://www.evenstarmarketing.com/blog) - [About](https://www.evenstarmarketing.com/about) - [Contact](https://www.evenstarmarketing.com/contact-us) - [Request a Consultation](https://www.evenstarmarketing.com/request-a-consultation) # Marketing and Sales Education Center ## [4 Ways Google SEO Changes Will Change B2B Internet Marketing](https://www.evenstarmarketing.com/blog/bid/231869/4-Ways-Google-SEO-Changes-Will-Change-B2B-Internet-Marketing) Posted on Fri, Nov 16, 2012 Recently, Google completely transformed the world of SEO tactics. Many B2B marketers are still under the impression that if they optimize all of the pages on their website with as many keywords as possible, that will drive traffic to their website and improve their search engine ranking.  While this was true at one time, trying to get Google's attention at the expense of focusing on what your audience wants is no longer a viable internet marketing strategy.  Google has made it this way.  Today, successful marketers will need to create remarkable content targeted to their audience and their marketing personas. In fact, some are now starting to refer to SEO (Search Engine Optimization) with the new term **CEO (Customer Experience Optimization)**. [Read More](https://www.evenstarmarketing.com/blog/bid/231869/4-Ways-Google-SEO-Changes-Will-Change-B2B-Internet-Marketing) 0 Comments [Click here to read/write comments](https://www.evenstarmarketing.com/blog/bid/231869/4-Ways-Google-SEO-Changes-Will-Change-B2B-Internet-Marketing#comments-listing) Tags: [SEO](https://www.evenstarmarketing.com/blog/topic/seo), [Inbound Marketing](https://www.evenstarmarketing.com/blog/topic/inbound-marketing), [digital marketing](https://www.evenstarmarketing.com/blog/topic/digital-marketing) ## [4 Lessons From Zellers on Marketing on a Shoestring Budget](https://www.evenstarmarketing.com/blog/bid/231875/4-Lessons-From-Zellers-on-Marketing-on-a-Shoestring-Budget) Posted on Tue, Oct 23, 2012 Sometimes, desperate times call for desperate measures.  That was the dilemma Zeller's, a Canadian discount retailer, found itself in last year.  Zeller's had just announced that it was going out of business and had sold many of its store leases to U.S. giant Target.  Zeller's found itself trying to sell much of its inventory with very little marketing budget.  Faced with a very restricted budget - $400,000 vs. the $20 million marketing budget of other big retailers - Zeller's could not do the traditional TV, radio and print advertising campaigns for its final pitch.  It still had to continue to sell product for months to come and do so profitably. [Read More](https://www.evenstarmarketing.com/blog/bid/231875/4-Lessons-From-Zellers-on-Marketing-on-a-Shoestring-Budget) 0 Comments [Click here to read/write comments](https://www.evenstarmarketing.com/blog/bid/231875/4-Lessons-From-Zellers-on-Marketing-on-a-Shoestring-Budget#comments-listing) Tags: [blogging](https://www.evenstarmarketing.com/blog/topic/blogging), [marketing on a shoestring budget](https://www.evenstarmarketing.com/blog/topic/marketing-on-a-shoestring-budget), [Inbound Marketing](https://www.evenstarmarketing.com/blog/topic/inbound-marketing), [marketing with limited resources](https://www.evenstarmarketing.com/blog/topic/marketing-with-limited-resources), [digital marketing](https://www.evenstarmarketing.com/blog/topic/digital-marketing), [Social Media](https://www.evenstarmarketing.com/blog/topic/social-media) [All Posts](https://www.evenstarmarketing.com/blog/all) ### Subscribe to Our Blog: ### Most Popular Posts ### Browse by Tag - [blogging (7)](https://www.evenstarmarketing.com/blog/topic/blogging) - [Closed Loop Marketing (8)](https://www.evenstarmarketing.com/blog/topic/closed-loop-marketing) - [digital marketing (2)](https://www.evenstarmarketing.com/blog/topic/digital-marketing) - [Inbound Marketing (12)](https://www.evenstarmarketing.com/blog/topic/inbound-marketing) - [Key Accounts (6)](https://www.evenstarmarketing.com/blog/topic/key-accounts) - [Lead Generation (3)](https://www.evenstarmarketing.com/blog/topic/lead-generation) - [Marketing Automation (2)](https://www.evenstarmarketing.com/blog/topic/marketing-automation) - [marketing on a shoestring budget (4)](https://www.evenstarmarketing.com/blog/topic/marketing-on-a-shoestring-budget) - [marketing with limited resources (6)](https://www.evenstarmarketing.com/blog/topic/marketing-with-limited-resources) - [Online Marketing (8)](https://www.evenstarmarketing.com/blog/topic/online-marketing) - [Prospect Tracking (1)](https://www.evenstarmarketing.com/blog/topic/prospect-tracking) - [Selling Process (3)](https://www.evenstarmarketing.com/blog/topic/selling-process) - [SEO (2)](https://www.evenstarmarketing.com/blog/topic/seo) - [Social Media (2)](https://www.evenstarmarketing.com/blog/topic/social-media) - [Strategic Account Management (9)](https://www.evenstarmarketing.com/blog/topic/strategic-account-management) - [Strategic Planning (5)](https://www.evenstarmarketing.com/blog/topic/strategic-planning) **About Evenstar** With over 25 years of extensive life science and CDMO industry experience, we provide result-oriented strategy consulting, personalized 1:1 coaching, sales and marketing integration, and resources designed to differentiate you from the competition and help you reach even greater growth potential. **Useful Links** - [Strategic Consulting](https://www.evenstarmarketing.com/strategic-consulting) - [Business Coaching and Development](https://www.evenstarmarketing.com/coaching-and-development) - [Sales and Marketing Integration](https://www.evenstarmarketing.com/sales-and-marketing-integration) - [Resources](https://www.evenstarmarketing.com/sales-management-resources) **Follow Us** [![EvenStar Logo No Tag Vector](https://www.evenstarmarketing.com/hubfs/EvenStar%20Logo%20No%20Tag%20Vector.svg)](https://www-evenstarmarketing-com.sandbox.hs-sites.com) © 2024 Evenstar Markeitng. 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