---
title: Marketing Tips | Selling Strategies | How to Grow Your Business | marketing on a shoestring budget
description: marketing on a shoestring budget | Explore the business blog to learn how we can help you develop innovative internet marketing and selling strategies that will transform your business
---
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# Marketing and Sales Education Center
## [Business Blogging 101 – Easy Content Generation Ideas](https://www.evenstarmarketing.com/blog/bid/266576/business-blogging-101-easy-content-generation-ideas)
Posted on Mon, Feb 11, 2013
If you've been doing even a little reading about internet marketing and blogging in particular, you have no doubt heard the term "CONTENT IS KING". This means that the content of your blog is what will get you found on internet searches. If we follow this train of thought, then it means your blog should have content that your customers are searching for. In other words, content that they will find useful.
[Read More](https://www.evenstarmarketing.com/blog/bid/266576/business-blogging-101-easy-content-generation-ideas)
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Tags: [blogging](https://www.evenstarmarketing.com/blog/topic/blogging), [marketing on a shoestring budget](https://www.evenstarmarketing.com/blog/topic/marketing-on-a-shoestring-budget), [Inbound Marketing](https://www.evenstarmarketing.com/blog/topic/inbound-marketing)
## [How Do You Begin Blogging For Your Business?](https://www.evenstarmarketing.com/blog/bid/249409/how-do-you-begin-blogging-for-your-business)
Posted on Mon, Dec 10, 2012
The recent changes to the Google search algorithms have now made it essential to publish content on the web. It is no longer acceptable from a search engine standpoint to develop static web pages about your company's products or services, stuff them with a bunch of keywords, and stand back and wait for an avalanche of traffic and leads to come to your website.
[Read More](https://www.evenstarmarketing.com/blog/bid/249409/how-do-you-begin-blogging-for-your-business)
0 Comments [Click here to read/write comments](https://www.evenstarmarketing.com/blog/bid/249409/how-do-you-begin-blogging-for-your-business#comments-listing)
Tags: [Online Marketing](https://www.evenstarmarketing.com/blog/topic/online-marketing), [blogging](https://www.evenstarmarketing.com/blog/topic/blogging), [marketing on a shoestring budget](https://www.evenstarmarketing.com/blog/topic/marketing-on-a-shoestring-budget), [SEO](https://www.evenstarmarketing.com/blog/topic/seo)
## [How Many Ways Are There to Increase Your Business?](https://www.evenstarmarketing.com/blog/bid/189641/How-Many-Ways-Are-There-to-Increase-Your-Business)
Posted on Fri, Nov 09, 2012
[](https://www.evenstarmarketing.com/blog/bid/189641/How-Many-Ways-Are-There-to-Increase-Your-Business)
Many business owners think there are a whole host of ways to increase business and fuel their growth. Some thnk that having a great product is the only thing you need. If you build a better moustrap they will come. That may work for Apple, but more often than not, that strategy fails.
[Read More](https://www.evenstarmarketing.com/blog/bid/189641/How-Many-Ways-Are-There-to-Increase-Your-Business)
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Tags: [Strategic Account Management](https://www.evenstarmarketing.com/blog/topic/strategic-account-management), [blogging](https://www.evenstarmarketing.com/blog/topic/blogging), [marketing on a shoestring budget](https://www.evenstarmarketing.com/blog/topic/marketing-on-a-shoestring-budget), [Inbound Marketing](https://www.evenstarmarketing.com/blog/topic/inbound-marketing), [marketing with limited resources](https://www.evenstarmarketing.com/blog/topic/marketing-with-limited-resources), [Key Accounts](https://www.evenstarmarketing.com/blog/topic/key-accounts)
## [4 Lessons From Zellers on Marketing on a Shoestring Budget](https://www.evenstarmarketing.com/blog/bid/231875/4-Lessons-From-Zellers-on-Marketing-on-a-Shoestring-Budget)
Posted on Tue, Oct 23, 2012
Sometimes, desperate times call for desperate measures. That was the dilemma Zeller's, a Canadian discount retailer, found itself in last year. Zeller's had just announced that it was going out of business and had sold many of its store leases to U.S. giant Target. Zeller's found itself trying to sell much of its inventory with very little marketing budget. Faced with a very restricted budget - $400,000 vs. the $20 million marketing budget of other big retailers - Zeller's could not do the traditional TV, radio and print advertising campaigns for its final pitch. It still had to continue to sell product for months to come and do so profitably.
[Read More](https://www.evenstarmarketing.com/blog/bid/231875/4-Lessons-From-Zellers-on-Marketing-on-a-Shoestring-Budget)
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Tags: [blogging](https://www.evenstarmarketing.com/blog/topic/blogging), [marketing on a shoestring budget](https://www.evenstarmarketing.com/blog/topic/marketing-on-a-shoestring-budget), [Inbound Marketing](https://www.evenstarmarketing.com/blog/topic/inbound-marketing), [marketing with limited resources](https://www.evenstarmarketing.com/blog/topic/marketing-with-limited-resources), [digital marketing](https://www.evenstarmarketing.com/blog/topic/digital-marketing), [Social Media](https://www.evenstarmarketing.com/blog/topic/social-media)
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