For new Hubspot users the Prospect Tracking Tool may not seem to have a lot of value as the tool only gets down to the Internet Service Provider level. For example, when a prospect logs in at a location other than the office, it is probably going to log their visit as Verizon, Sympatico HSE or Starbucks. You may not be sure what you can do with that information or even if it has any value at all. It can be pretty vague.