Marketing and Sales Education Center

4 Ways Social Media Marketing Will Transform Selling

Posted on Fri, Sep 28, 2012

Mark Fidelman wrote an op/ed piece on Forbes.com titled Salesforce.com's New Social Strategy is Brilliant, Here's Why that I thought was very relevant to how sales professionals will develop new business leads and interact with their customers.  It is a given that social media has transformed how we interact with each other - not just communicate.  It is now about open and free flowing information exchange.  Those companies that do not adapt to open exchanges of information with their prospects and customers face being left behind by their competition.

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Tags: Strategic Account Management, Marketing Automation, Closed Loop Marketing

Welcome to Our Marketing and Sales Blog

Posted on Thu, Jun 21, 2012

Welcome to the launch of Evenstar Marketing’s Blog and to our first ever blog post!

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Tags: Strategic Account Management, Marketing Automation, Closed Loop Marketing, Online Marketing, Inbound Marketing, Strategic Planning