Marketing and Sales Education Center

Many traditional marketers are concerned that when it comes to writing blog articles the content has to be considerably different among the. They worry that too much repetition in the same theme is detrimental to their brand.  They ask: "Doesn't this week's post seem too similar to that post we did a few weeks ago?". Sometimes marketers are so close to these products that they are afraid of repeating themselves and ask for suggestions to help the posts stand out a little more. For example, a business has two brand names for the same product; a suggestion is adding the product name in the blog title and throughout the blog to differentiate it.  Otherwise, it will remain essentially the same blog, and that is fine in this instance.

If you've been doing even a little reading about internet marketing and blogging in particular, you have no doubt heard the term "CONTENT IS KING".  This means that the content of your blog is what will get you found on internet searches.  If we follow this train of thought, then it means your blog should have content that your customers are searching for.  In other words, content that they will find useful.

Many business owners think there are a whole host of ways to increase business and fuel their growth. Some thnk that having a great product is the only thing you need. If you build a better moustrap they will come. That may work for Apple, but more often than not, that strategy fails.

Expiring patents for best-selling cardiovascular drugs, including Bristol-Myers Squibb and Sanofi's anti-clotting drug Plavix and Pfizer's cholesterol-lowering treatment Lipitor, have left drug makers scrambling for next-generation replacements.  The patent losses could reduce sales of cardiovascular drugs to $60 billion by 2017 from $83 billion in 2011, according to analysts' forecasts.  In Reuter's article "Big bets aim to jolt heart drug sales back to life", it was reported that "big pharma" hopes a new generation of drugs can replace the cardiovascular drugs that are coming off patent.  Recent product launches have achieved less than expected results and new heart medicines still in clinical testing represent some of the biggest gambles ever made by these industry leading companies.

Mark Fidelman wrote an op/ed piece on Forbes.com titled Salesforce.com's New Social Strategy is Brilliant, Here's Why that I thought was very relevant to how sales professionals will develop new business leads and interact with their customers.  It is a given that social media has transformed how we interact with each other - not just communicate.  It is now about open and free flowing information exchange.  Those companies that do not adapt to open exchanges of information with their prospects and customers face being left behind by their competition.

Recently, I read Walter Isaacson's biography of Steve Jobs.  For those of you who have been living in a cave over the last 30 years, Steve Jobs is the visionary co-founder and eventual CEO of Apple.  He was also CEO of Pixar, a Computer Generated Imagery (CGI) production company. Both of these companies changed the way we viewed computers, technology and computer generated movies.  Both Apple and Pixar created a superior user experience and they weren't afraid to push the envelope on new technology; they developed products that consumers didn't even know they wanted or needed.

If you want to increase web traffic for your company's website, search engine optimization practices are still an integral tool to achieve this.  Although the latest Google algorithm changes suggest that you design your website for visitors and not for the sake of search engines, Search Engine Optimization (SEO) is still important to pursue.  It is worthwhile to spend some time on optimizing your website in an effort to fine tune it to ensure you are promoting the content on your website so that it attracts the right kind of visitors.

Establishing your initial keyword strategy is the first step towards leveraging your online marketing efforts.  If you want to ensure your content is seen by as many eyes as possible, you must effectively generate as many relevant keywords to your business' content as possible.  If you don't have the right keywords, nobody will see the great content you have labored over for so many hours to create.