Online marketing is very different today than what it was even five years ago. Today, the cutting edge of online marketing is now called inbound marketing. In the beginning, if you set up a website with nice graphics and a few simple pages, that was online marketing. In a traditional sense, it was a virtual store front. Some innovative websites took it a step further and even let you buy things right on their website - through a shopping cart! Back then, you hoped people walked by ('surfed'), looked in your store window (landed on your site), saw something that interested them in the window (home page) and walked in (viewed ALL of your pages). Does anybody remember at the very beginning of browser technology with Netscape? Netscape changed everything about how we gather and share information. IBM came out with OS/2 Warp and promoted it with this funny video. Okay, it was funny at the time but it was SO hot!
E-commerce was born. That was so awesome and it was fun while it lasted until the tech boom went bust! Does anybody remember the tech crash of 2000? My wallet still has nightmares about it.
